1921
Woodblock print
1930
Oil on board
Some 7 or so years ago, I set out, with the help of my sister, to build a brand around gear that was authentic and well made, with a focus on a small handful of venerable American companies that have resisted the relentless push to sacrifice quality for increased market share and profits. We were growing increasing dissatisfied with the avalanche of cheap disposable crap- particularly offerings from companies trading on their hard-earned reputation for quality gear to peddle pale imitations of what their brands once stood for.
Thus Five & Dime Cowboy was born. The name is a double reference. First to the now largely disappeared family-owned businesses of our youth- five and dimes, hardware stores, butcher shops- and the way in which the internet and Ebay had become a virtual wayback machine. The second reference is to the derogatory term “dimestore cowboy”- someone who affects cowboy dress, but has no connection to land, livestock, or horsemanship…”all hat, and no horse.” A bass-ackwards name for a brand that intends to focus on quality and authenticity, but a reminder that the line between an authentic style and mere affectation can become thin indeed.
Little did we know that we were out in front of a tidal wave of interest in authentic American goods. In addition, we didn’t fully appreciate the amount of time and capital required to bring the brand to life. We had a grand time though- buying up a pile of New-Old-Stock vintage clothing and gear on Ebay, and becoming experts in categories that few in the world cared about any longer.
The purpose of this blog is to winnow and sort the collections- some of the goods bound for the mountain cabin, some for Ebay, and some reserved for daily use. All of this liberally larded with references to things, people, and places that I find interesting, worthy of comment, and, above all, real.
To be sure, others have plowed large swaths of this ground before me with considerable energy and devotion- Leslie Larson of Archival Clothing, Andy Beach of Reference Library, and Michael Williams of A Continuous Lean to name a few. I don’t hope to match these efforts, but I hope that you will find something of interest here.
It has been unusually cold this holiday season in
Finely cast and enameled classic box stoves from
The Jøtul 606- one of the nicest stoves of its type to my eye- is no longer made, and rarer than hen’s teeth in the U.S. Built on a firebox similar to that of the 602, it features a heat exchanger that functions as a secondary combustion chamber, and radiates more of the heat generated into the room rather than up the stack.
The Jøtul 602, nicknamed “The Little Giant,” is capable of kicking out some serious heat despite its small size. Back in the day, I lived for several years in a little cabin in the mountains of Mendocino Co. with no electricity or telephone, and my
From Jøtul’s website:
The Classic Award for Design Excellence is awarded to products that have been in the market for at least ten years and are still commercially successful. The aim is to encourage companies to invest in design long-term. Experience shows that good design products are competitive, have longevity and give stable profit as well as offers the customer functional and aesthetically pleasing products.
Jøtul F 602 a best seller since 1936, received the Classic Award for Design Excellence in 1999.
The Jøtul 601, apparently available only in