Saddleback briefcase in dark tobacco brownDave Munson of Saddleback Leather Company in Texas designs and sells some really nice leather bags. Bloody expensive, and no doubt worth every penny.
What really grabbed my attention though, was the quality of his website- a little rough around the edges (mis-matched type &etc.) but transparent, honest, soulful, amusing. Marketing built around a growing and enthusiastic family of loyal customers.
Spend some time with his website (be sure not to miss the FAQ page) and his Facebook page.
I haven't had so much fun reading product copy since the early J. Peterman catalogs.
This is the new marketing- watch and learn grasshopper...
Saddleback Leather Co.
Saddleback on Facebook
What really grabbed my attention though, was the quality of his website- a little rough around the edges (mis-matched type &etc.) but transparent, honest, soulful, amusing. Marketing built around a growing and enthusiastic family of loyal customers.
Spend some time with his website (be sure not to miss the FAQ page) and his Facebook page.
I haven't had so much fun reading product copy since the early J. Peterman catalogs.
This is the new marketing- watch and learn grasshopper...
Saddleback Leather Co.
Saddleback on Facebook
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